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Showing posts from August, 2019
T he adrenaline of a good idea... Do people like their own ideas best? Or do the best ideas simply become your own?   Great ideas grab deep emotions that inspire action. They offer solutions to problems that are consciously or unconsciously bubbling just below the surface. Great ideas offer hope and inspiration. And they give you satisfaction. They resolve dilemmas. They often appear like magic - even in your sleep - crystallizing in an instant. And they are universally, lovingly welcomed. And although they can be hard to come by, you know one the second you see it. People love journeys. People love discoveries - especially their own discovery. They love a surprise, adventure, new things, novel ideas, and they like drawing their own conclusions. So instead of being told what to do, people prefer to be nudged, not dragged. Spoken to, not lectured at.  They like journeys instead of commutes; old found objects because they are new in their own novel...